13 Must-Have Beauty Products for Women Over 40

To quote Bette Davis, “Getting old ain’t for sissies“.  Now that you’re in your forties (and beyond), you’re looking for different benefits from your beauty routine than you did in your twenties and thirties. Back then, your focus was probably more on makeup. Now it’s probably more on skincare… or at least it should be. Fortunately, many beauty brands have taken notice and are making products that are perfect for women who want to look amazing while also minimizing wrinkles and creating more youthful, radiant skin.


Let’s take a look at some top luxury products that are perfect for this stage of your life:

La Mer’s The Reparative SkinTint Broad Spectrum SPF 30

Protecting your skin from the sun is a top priority for over-40 skincare, and Le Mer’s products are some of the best. La Mer’s SkinTint provides SPF 30 protection in a lightweight formula that won’t settle into fine lines while giving you the extra protection your skin needs. It offers a pretty tint in five shades and a reparative formula to improve lines and create a more youthful appearance.

Aesop Parsley Seed Anti-Oxident Facial Treatment

Aesop knows a little something about skincare. Founded in Melbourne, Australia – an entire continent synonymous with sun & surf, they’ve been making some of the highest quality skincare products since the late 80’s. This serum is perfect for evening hydration. Wake up refreshed skin with a blend of natural ingredients including parsley seed, blackcurrant seed, and blue chamomile. We like to use this as part of a total skin care routine by combining with Avail Body Lotion with Sunscreen. Together your skin will look and feel amazing!

Papa Recipe’s Bombee Rose Gold Honey Mask

Plumper skin is what we all want to help us achieve that desired fresh-faced appearance, and it all starts with the prep. Korean sheet masks have been all the rage for several years, and there’s a great reason why – they’re fantastic!  This Korean sheet mask gives skin a plumper, more hydrated effect with a flexible sheet that’s easy to apply. The luxurious blend of 24K gold, propolis extract and essences works to combat skin dryness, create a youthful glow and smooth fine lines by plumping.

Lancome La Base Pro Perfecting Makeup Primer

After 40, foundation can end up making wrinkles look more prominent, showing dryness of the skin and caking or falling. The way to combat this is with a makeup primer like this one. This product smooths imperfections on the skin while also creating a base that helps foundation look better longer.

Dior Backstage Airflash

Every wanted to try airbrushed makeup, but was scared off by all of the hassle? Dior has solved that for your!  For a foundation that smooths and evens lines instead of highlighting wrinkles, try Backstage Airflash spray foundation from Dior. This product gives an effortless airbrushed look that enhances your complexion. With 18 shades, you’re sure to find one that fits your skin tone. As a bonus, it’s super easy to apply!

Chantecaille La Sirena Bronzer/Highlighter Duo

Are you ready to look like you just came back refreshed from a vacation in the sun (while using sunscreen to protect from its damage of course) – but it’s a Wednesday and we all know you’ve been eating lunch at your desk all week?  Dip into some mid-week indulgence with Chantecialle La Sirena Bronzer Duo which offers bronzing and highlighting actions in one, making it easy for you to enhance your natural beauty every day – no beach required. This all-natural, super-luxe product will give a youthful glow to your cheeks that lasts all day long!

Cle de Peau Beaute’s Lip Serum

Achieve thick, moisturized lips with this serum that’s made with the goal of improving lip youthfulness. You massage it into your lips to gain the effects of its exclusive formula. It hydrates, firms, strengthens, smooths and softens all at once! Use this product morning and night to enhance your smile whether you’re wearing lipstick or not.

Marc Jacobs Under(cover) Eye Perfecting Coconut Eye Primer

With delicate skin over 40, it matters more that you prime the eyelids before adding eyeshadow than about the eyeshadow you use. This primer works on numerous fronts by nourishing, evening tone, absorbing oil and counteracting creasing. It helps the eyes look fresher while keeping eye makeup smoother and in its place.

Eyeko Lash Alert Mascara

Thick, lifted lashes give an instant way to take years off and make you look more alert. This product offers that lift and curl without the need for fake lashes or a lash curler. It even includes botanicals and other ingredients, including shea butter and caffeine, to improve your natural lashes.

La Roche-Posay Effaclar Serum Pore-Refining Anti-Aging Serum

Nearly every French woman will tell you that La Roche-Posay is their go-to for daily skin care.  Their products are mild enough to be used every day, but strong enough to be effective. La Roche-Posay’s Effaclar Serum Pore-Refining Anti-Aging serum will help take care of signs of aging and large pores on your forehead and every other part of your face apart from the eye area. While you sleep, the formula with LHA and AHA-glycolic complex will exfoliate, improve the texture and tone, and create a glowing look.

La Roche-Posay Effaclar Serum Pore-Refining Anti-Aging Serum


Jo Malone Vitamin E Eye Crème

The fragile skin around the eyes can be the first place to show age.  You may feel like you’re in your 20’s, but your eyes can tell a different story.  When it’s your goal to work on those fine lines around your eyes, try Jo Malone’s Vitamin E Eye Crème which uses vitamin E to moisturize and smooth this delicate area. This amazing cream also works to reduce those pesky dark circles, helping you look more alert and perky!

Dr. Roebuck’s No Worries Hydrating Face Moisturizer

This moisturizer is ideal for the dry and sensitive skin of this life stage. It offers optimal hydration with its blend of chemical-free ingredients including vitamin E, macadamia oil and hyaluronic acid. This product gives you plumping, fine line smoothing and damage repairing effects while providing lightweight coverage for everyday wear.

Kiehl’s Super Multi-Corrective Cream

For sculpting and lifting, try this heavy-duty cream. It gives a blend of natural ingredients including jasmonic acid, hyaluronic acid and beech tree extract to handle those fine lines and wrinkles while also providing more hydration, firmness, evenness and tightness. It works on all fronts to counteract aging skin.